Sustainable fashion is no longer limited to small boutique brands or eco-activists—it’s gone mainstream, thanks in part to high-profile celebrities who are embracing greener choices and redefining red-carpet glam. These style-savvy stars are using their influence to promote ethical production, slow fashion, and conscious consumerism, helping to shift the industry toward a more sustainable future. From upcycled gowns to cruelty-free labels, these celebrities are proving that fashion with a conscience can still make a bold statement.
Here are ten trailblazers redefining fashion with an eco-friendly edge:
Eco-Friendly Celebrities Who Are Fashion Game-Changers
1. Emma Watson
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Emma Watson has become one of the most influential voices in sustainable fashion, blending activism with style in a way that feels both aspirational and accessible. A passionate advocate for ethical clothing, she has consistently used her global platform to bring attention to the social and environmental impact of the fashion industry. Rather than just wearing sustainable pieces behind the scenes, Watson makes deliberate choices to wear eco-conscious brands on high-profile red carpets, interviews, and press tours—essentially transforming every public appearance into a style statement with purpose.
A standout initiative is the Instagram account @the_press_tour, launched during the Beauty and the Beast promotional campaign. This platform was created to chronicle fashion choices with a focus on sustainability, each post featuring in-depth captions that reveal the ethical or eco-friendly aspects behind every outfit. From custom gowns crafted with organic materials to ensembles made by brands dedicated to fair labor practices, every look told a story with a purpose. Collaborations with designers like Stella McCartney and brands such as People Tree and Alberta Ferretti’s eco line have helped reshape the definition of high fashion for a more conscious generation. This ongoing dedication continues to inspire consumers to embrace fashion through the dual lenses of sustainability and social responsibility.
2. Billie Eilish
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Billie Eilish has emerged as a fearless force in both music and fashion, using her platform to challenge norms and advocate for the planet. Her signature oversized silhouettes and edgy aesthetic are more than just a style choice—they’re part of a broader statement about authenticity, body positivity, and ethical responsibility. A committed vegan, Eilish refuses to wear anything derived from animals, often calling out the environmental and ethical concerns tied to the use of leather, fur, and wool in the fashion industry.
Her influence extends beyond personal choices. In 2020, she launched a vegan and sustainable clothing line in partnership with H&M, using materials like organic cotton and recycled polyester to create fashion that’s both accessible and eco-friendly. One of her most unforgettable moments arrived at the 2021 Met Gala, where she dazzled in a peach Oscar de la Renta gown that captured the essence of Old Hollywood glamour.
But the dress came with a powerful condition: Eilish agreed to wear the gown only if the brand pledged to stop selling fur entirely. They did—and the moment became a symbol of how celebrity influence can drive real change in the fashion world. Eilish continues to speak out about sustainability on tour and in interviews, showing that bold fashion and strong principles can go hand in hand.
3. Zendaya
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Zendaya has become a modern style icon with a conscious edge, merging her love for fashion with a commitment to sustainability and social responsibility. Frequently praised for her daring and elegant red carpet looks, she often opts for vintage couture, choosing to breathe new life into archival pieces rather than contributing to the cycle of fast fashion. Whether it’s a 1996 Valentino dress at the NAACP Image Awards or a Y2K Versace moment at the BET Awards, Zendaya proves that timeless fashion can be both sustainable and spectacular.
Her commitment to inclusive and ethical fashion shone brightly in 2019 with the launch of her collaboration, Tommy x Zendaya, alongside Tommy Hilfiger. The collection not only celebrated diversity with a cast of models that spanned various ages, sizes, and backgrounds, but it also incorporated sustainable design principles. The line featured eco-conscious fabrics and thoughtful production methods, showcasing how sustainability and inclusivity can work hand in hand. Beyond her clothing choices, Zendaya has become an advocate for rethinking what fashion can be—intentional, empowering, and environmentally aware. Through her choices, she continues to set a standard for what it means to be stylish with substance.
4. Leonardo DiCaprio
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Leonardo DiCaprio’s commitment to the environment goes far beyond the silver screen. While he may not be known for flashy fashion statements, his impact on the sustainable fashion world is significant—and growing. A longtime environmental advocate, DiCaprio consistently supports and promotes eco-conscious innovations within the fashion industry behind the scenes. His approach is rooted in thoughtful investment and influence, aligning his brand with companies that prioritize sustainability, ethical manufacturing, and environmental stewardship.
One of his most notable contributions is his backing of Allbirds, a footwear brand known for its use of natural and recycled materials like merino wool, sugarcane, and eucalyptus. He has also invested in VitroLabs, a biotechnology startup developing lab-grown leather as a sustainable alternative to traditional animal hides. The Leonardo DiCaprio Foundation consistently advocates for mindful consumption while shedding light on the environmental damage caused by fast fashion. DiCaprio’s behind-the-scenes involvement sends a powerful message: sustainability isn’t just about what’s worn—it’s about supporting systems that build a better future. His actions show that meaningful change often starts with mindful decisions and a long-term vision.
5. Stella McCartney
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Stella McCartney’s role as a designer is just the beginning—her impact on shaping the modern sustainable fashion movement is truly iconic. As the daughter of Paul McCartney, she stepped into the fashion world with both a creative vision and a deep-rooted commitment to animal welfare and environmental responsibility. Right from the start of her career, she took a courageous stand by choosing to exclude leather, fur, and feathers from every collection she created. This move was once considered risky in the luxury fashion scene but has since become a defining feature of her brand.
Today, Stella McCartney stands at the forefront of eco-conscious design, consistently innovating with materials like mushroom-based leather alternatives, recycled textiles, and biodegradable packaging. The Stella McCartney label has drawn a star-studded following, with icons like Meghan Markle and Rihanna showcasing her sustainable designs on the red carpet. Beyond the clothes, McCartney uses her platform to advocate for systemic change in fashion, urging the industry to rethink its practices and embrace a more circular, ethical future. With every collection, campaign, and interview, she continues to prove that luxury and sustainability are not mutually exclusive—they’re the future of fashion.
6. Rosario Dawson
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Rosario Dawson has seamlessly woven her activism into the fabric of fashion through her work with Studio 189, the ethical lifestyle brand she co-founded with Abrima Erwiah. Rooted in both sustainability and social empowerment, the brand supports African artisans by creating fashion that’s not only ethically made but also rich with cultural heritage. Studio 189 emphasizes traditional craftsmanship, using techniques such as natural dyeing, hand-batik, and weaving, all while promoting fair trade practices and economic opportunity within underserved communities.
What sets Dawson apart is her hands-on involvement. She doesn’t just lend her name to a cause—she actively champions sustainable production and conscious consumerism in public appearances, panel discussions, and interviews. The CFDA has recognized Studio 189 and continues to gain international attention for its powerful blend of fashion and purpose. Through this platform, Dawson celebrates the beauty of slow fashion and highlights how cultural appreciation, environmental mindfulness, and social justice can come together in every stitch.
7. Joaquin Phoenix
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Joaquin Phoenix made waves in Hollywood not just for his performances but for how he used awards season as a platform for fashion activism. In a subtle yet powerful move, he chose to wear the same Stella McCartney tuxedo to every major red carpet-event throughout the season. From the Golden Globes to the Oscars, Phoenix’s decision to repeat outfits was a quiet protest against the excess and waste often associated with celebrity fashion, especially during high-profile events where new designer looks are expected at every appearance.
What seemed like a modest gesture ignited a wildfire of dialogue on sustainability and the unyielding demands of consumer culture in showbiz. Phoenix, famed for his veganism and eco-activism, transcended mere fashion—he crafted a bold manifesto. Teaming up with McCartney, a trailblazer in cruelty-free, eco-conscious design, he spotlighted the power of syncing private principles with a public presence. His choice proved that authentic style isn’t about endless novelty; sometimes, the real impact is as simple—and profound—as repeating an outfit but wearing it with intention.
8. Gisele Bündchen
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Gisele Bündchen’s reputation as a supermodel extends far beyond the runway—her commitment to environmental advocacy has firmly established her as a powerful voice in the sustainable fashion movement. Serving as a UN Goodwill Ambassador for the Environment, Bündchen actively leverages her influence to raise awareness about climate change, conservation, and the urgent need for greener lifestyles.
Her fashion choices echo her environmental ethos. Gisele often partners with and promotes brands that prioritize sustainable materials like organic cotton, recycled fabrics, and non-toxic dyes. Whether attending events or sharing candid moments on social media, she consistently highlights eco-conscious designers and encourages mindful consumption. Beyond clothing, Bündchen advocates for a holistic approach to sustainability, emphasizing everything from reducing waste to supporting clean water initiatives. Her presence in the fashion world demonstrates how glamour and green values can coexist, inspiring fans and industry insiders alike to rethink their impact on the planet through their style.
9. Natalie Portman
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Natalie Portman shines as a passionate champion of cruelty-free fashion, effortlessly weaving her vegan principles into both her glamorous red carpet moments and daily wardrobe. With intentionality, she steers clear of leather, fur, and all animal-based materials, aligning herself with designers who mirror her dedication to ethics and sustainability.
Portman often champions brands that prioritize transparency, use eco-friendly fabrics, and promote fair labor standards. From film premieres to award shows, her sustainable looks send a clear message that elegance doesn’t have to come at the expense of animal welfare or environmental health. By choosing outfits that reflect her values, she helps redefine what luxury means, making compassion and conscious consumerism the new black on the fashion stage. Her advocacy extends beyond fashion, inspiring fans and peers to consider the impact of their choices on animals and the planet.
10. Maggie Q
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Maggie Q combines her passion for activism with a sharp sense of style through her eco-friendly activewear brand, Qeep Up. The collection is created from cutting-edge materials such as recycled ocean plastic, transforming discarded waste into stylish, high-performance apparel. This approach not only addresses environmental pollution but also proves that sustainability can be seamlessly integrated into everyday wardrobes without sacrificing style or functionality.
Qeep Up embodies Maggie Q’s belief that conscious living doesn’t have to be a compromise—it can be empowering, chic, and practical all at once by focusing on activewear, a category often overlooked in sustainability conversations, her brand champions a new standard where eco-friendly design meets the demands of modern lifestyles. Through this venture, Maggie Q continues to push the boundaries of what it means to be a sustainable icon, inspiring others to make greener choices that fit naturally into daily routines.
Celebrities Leading the Sustainable Style Revolution
These ten celebrities aren’t just making headlines for their fashion—they’re making an impact. By choosing eco-friendly brands, promoting ethical production, and using their influence to shift public perception, they’re proving that sustainability in fashion is more than a trend—it’s a movement worth wearing.
