The beauty world has shifted in a big way. More than ever, movie stars, singers, and even athletes are launching skincare brands that go far beyond a simple name on a bottle. Fans want products that carry the same trust and personality as their favourite celebrities. As a result, these offerings range from clinical treatments to gentle daily essentials and even niche items for children. Some focus on clean formulations, others on high-performance ingredients, and a few cater specifically to sensitive or mature skin.
Celebrity involvement often brings more than star power. Many of these lines are inspired by personal struggles with skin, lifestyle choices, or a desire to create products that were missing from the market. These brands are designed not only to improve appearance but also to make skincare routines more enjoyable, approachable, and effective. Below is a full guide to the 25 hottest celebrity skincare brands they created or inspired, with insights on why each brand is worth exploring based on the latest reviews and industry coverage.
Trending Celebrity Skincare Brands You Can’t Miss
1. Rihanna: Fenty Skin
Rihanna’s Fenty Skin is a standout in celebrity-founded skincare. Known for its inclusive approach and simple routines, Fenty Skin was designed to work for a wide range of skin types and tones. Its multitasking products include hydrating cleansers, moisturizers, and broad-spectrum sunscreens. Fans praise the brand for delivering quality formulas that are effective yet easy to use.
The brand’s success comes from combining Rihanna’s vision with thoughtful formulation. It avoids overcomplicating routines while still offering products that address key skincare concerns like hydration, protection, and balance. Fenty Skin has become a symbol of inclusivity in beauty, showing that celebrity brands can set trends while meeting real skincare needs.
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2. Hailey Bieber: Rhode
Rhode is among the most popular celebrity skincare brands today. Created by model Hailey Bieber, the brand started with a minimalist lineup, including hero products such as the Peptide Glazing Fluid and Barrier Restore Cream. These items focus on hydration and supporting the skin’s natural protective layer.
Rhode’s appeal comes from its modern, no-nonsense approach to skincare. In a major industry milestone, Rhode was acquired by e.l.f. Beauty in a deal worth about $1 billion, highlighting its impact and growing global reach. Its products have been praised for being effective without feeling heavy or overly complicated, making them a hit with people seeking everyday skincare that works.
3. Scarlett Johansson: The Outset
Scarlett Johansson’s The Outset takes a clean, skin-first approach to daily care. Its lineup includes purifying masks, gentle cleansers, and versatile balms suitable for sensitive skin. The brand emphasizes simplicity, with formulas that aim to nourish, hydrate, and brighten without unnecessary ingredients.
Reviews note that The Outset appeals to those who want hydration and subtle radiance without complex routines. Johansson’s personal influence is evident in the brand’s thoughtful design and focus on skin health rather than quick fixes. It is ideal for people seeking products that make the skin feel healthy and balanced.
4. Alicia Keys: Keys Soulcare
Alicia Keys launched Keys Soulcare with a focus on skincare and self-care rituals. Its offerings include plant-based moisturizers, body creams, and wellness-oriented products that promote both physical and emotional well-being.
Keys Soulcare highlights that skincare is more than topical treatment; it is part of a lifestyle. The brand encourages users to slow down, practice mindfulness, and nourish their skin in ways that also support overall wellness. Reviews appreciate its holistic approach and the use of gentle, effective ingredients.
5. Shay Mitchell: Rini
Rini is a K-beauty-inspired skincare line aimed at children, co-founded by actress Shay Mitchell. Its gentle formulations and playful packaging make skincare fun while supporting healthy skin habits early on.
The brand stands out for focusing on age-appropriate products that are safe, effective, and enjoyable. Rini addresses a niche market often overlooked in the beauty industry, providing parents with options that combine care, safety, and aesthetic appeal.
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6. Selena Gomez: Rare Beauty
While Selena Gomez’s Rare Beauty is primarily known for makeup, it also includes skincare-adjacent products that prep and nourish skin. The brand emphasizes a radiant, approachable look and fits seamlessly into everyday routines.
Rare Beauty is celebrated for its inclusivity, mission-driven campaigns, and gentle formulas. Its success demonstrates how celebrity brands can connect beauty with self-expression and mental wellness, making it more than just a cosmetic line.
7. Jessica Alba: Honest Beauty
Jessica Alba’s Honest Beauty focuses on clean, transparent skincare. The brand avoids controversial ingredients and emphasizes safe, effective products for everyday use.
Honest Beauty’s appeal lies in its balance of simplicity and performance. From cleansers to moisturizers, the line has become a go-to choice for people seeking skincare that is straightforward, reliable, and free from unnecessary additives.
8. Millie Bobby Brown: Florence by Mills
Florence by Mills, created by Millie Bobby Brown, is designed for younger audiences but offers products that appeal to all ages. It combines playful aesthetics with gentle, mindful formulations for sensitive, on-the-go skin.
The brand is particularly popular with Gen Z consumers who value fun packaging, eco-conscious ingredients, and products that are easy to use. Florence by Mills makes skincare approachable without sacrificing performance.
9. Pharrell Williams: Humanrace
Musician Pharrell Williams developed Humanrace to emphasize simplicity and routine in skincare. Its vegan, clean formulas are designed to work together seamlessly, supporting skin health, hydration, and overall clarity.
Humanrace encourages users to treat skincare as a consistent, enjoyable ritual rather than a chore. The brand’s aesthetic and philosophy align with a modern, mindful approach to self-care that resonates with a wide audience.
10. Lady Gaga: Haus Labs
Lady Gaga’s Haus Labs originally gained attention for bold makeup but has expanded into skincare-inspired products. These offerings aim to enhance skin health while providing strong cosmetic performance.
The brand appeals to fans who want creativity and innovation in their routines. Its formulations combine performance, artistry, and thoughtful ingredients to support both appearance and skin vitality.
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11. Tracee Ellis Ross: Pattern Beauty
Tracee Ellis Ross’s Pattern Beauty is known for hair care, but it also addresses scalp and skin needs, particularly for textured hair types. The brand’s products support healthy skin around the hairline and scalp, creating a comprehensive approach to beauty and self-care.
Pattern Beauty is praised for its inclusive, thoughtful formulations that nourish sensitive areas while complementing everyday routines.
12. Idris Elba: Papatui
Actor Idris Elba created Papatui, a men’s skincare line focused on effective, easy-to-use products. Hydrating creams, gentle cleansers, and grooming essentials are designed to fit seamlessly into busy lifestyles.
Papatui addresses the barrier many men face in skincare, offering practical solutions that encourage consistent use and healthy skin maintenance.
13. John Legend: Loved01
John Legend’s Loved01 offers universal formulas suitable for a wide range of skin types. Products include hydrating cleansers and moisturizers that feel luxurious yet practical.
Loved01 is celebrated for its simplicity and performance. The line is designed to provide core skincare essentials that deliver results without overwhelming the user with complicated routines.
14. Naomi Watts: Stripes
Naomi Watts’s Stripes focuses on mature and sensitive skin. Its formulas emphasize hydration, brightening, and gentle actives that maintain elasticity and texture.
Stripes appeals to people looking for elegant, science-backed products that address age-related skin concerns without harsh chemicals. Its emphasis on subtle results and skin health makes it a thoughtful choice for daily care.
15. Kim Kardashian: SKKN by Kim
Kim Kardashian’s SKKN blends personal insight with professional skincare development. The line includes products aimed at smoothing, brightening, and refining skin.
SKKN’s aesthetic and performance-driven formulations reflect both glamour and clinical care, appealing to fans who want effective products that also carry celebrity prestige.
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16. Drew Barrymore: Flower Beauty
Drew Barrymore’s Flower Beauty offers approachable skincare and cosmetics for daily use. Its products, from cleansers to moisturizers, focus on quality without high-end price points.
Flower Beauty stands out for its accessibility and reliability. Reviews highlight its effectiveness and the brand’s consistency across a range of skin types.
17. Victoria Beckham: Victoria Beckham Beauty
Victoria Beckham Beauty combines luxury and thoughtful formulation. Its products include skincare items and tools developed with industry experts.
The brand emphasizes professional results, refined design, and innovation, reflecting Beckham’s transition from fashion to beauty. Its offerings are ideal for those seeking elegant, high-performance skincare.
18. Rosie Huntington‑Whiteley: Rose Inc
Model Rosie Huntington-Whiteley’s Rose Inc. features minimal, clean products that prioritize performance over celebrity status. The line offers skincare and makeup essentials designed to simplify routines while delivering reliable results.
Rose Inc. appeals to consumers who value simplicity, thoughtful design, and quality formulations that stand the test of time.
19. Halsey: about-face
Halsey’s about-face emphasizes modern, inclusive formulas. Its products are designed for diverse routines, offering flexibility and performance.
The brand combines youthful creativity with a focus on practical, everyday skincare solutions, making it relevant for consumers looking for accessible innovation.
20. Taraji P. Henson: TPH
Taraji P. Henson’s TPH blends skincare and beauty in hybrid products. Its line emphasizes nourishment, simplicity, and usability, making it suitable for a wide range of users.
TPH highlights the intersection of functionality and style, appealing to consumers who want products that deliver both care and confidence.
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21. Ciara: OAM Skin
Ciara’s OAM Skin specializes in brightening and hydration-first formulations. Its gentle, fragrance-free products support skin barrier resilience and overall health.
The brand is particularly praised for targeting specific concerns while remaining accessible to those with sensitive or reactive skin.
22. Billie Eilish: Billie Eilish Fragrances + Expanding Lines
While Billie Eilish is best known for fragrances, her brand is expanding into skincare and body care. These products align with her commitment to authenticity and appeal to a generation that values individuality and self-expression.
23. Gwyneth Paltrow: Goop Beauty
Gwyneth Paltrow’s Goop Beauty grew out of her wellness brand, offering high-end formulations with a holistic approach. Its products include skincare and self-care essentials that encourage mindful routines and premium performance.
24. Cindy Crawford: Meaningful Beauty
Cindy Crawford’s Meaningful Beauty focuses on anti-aging and radiant skin. Its formulas combine antioxidants, hydration, and other science-backed ingredients for visible results.
25. Beyoncé: Cécred (Beauty & Hair Expansion)
While Beyoncé’s Cécred focuses on hair care, it reflects the growing trend of celebrity beauty lines evolving into full lifestyle brands. The emphasis on performance and confidence signals potential future expansion into skincare.
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What Celebrity Skincare Means For You
Celebrity skincare brands are more than names on jars. They often reflect personal stories, skin struggles, and thoughtful formulation. Many offer solutions for sensitive skin, inclusive routines, and everyday care essentials. While not every brand will suit every person, the most successful ones combine quality ingredients, clear communication, and effective performance.
From emerging stars to industry veterans, these 25 celebrities have brought personality, creativity, and expertise into skincare. They show that daily routines can be enjoyable, personalized, and results-driven. Exploring these brands can reveal products that marry star influence with real skin benefits, making it easier than ever to build a routine that works.
