Finding stylish clothing as a plus-size individual can be a challenging experience. However, the landscape of plus-size fashion has transformed significantly over the years, with more brands catering to diverse body types and offering fashionable options that empower women to express their style. This article will explore some of the best plus-size brands that have made a mark in this space and provide styling tips to help you curate your wardrobe.
12 Best Plus-Size Brands to Explore
Here’s a list of some of the best plus-size brands that have gained popularity for their stylish and inclusive offerings.
1. Universal Standard
Universal Standard is a leader in the inclusive fashion movement, recognized for its innovative approach to size representation. The brand’s unique letter sizing system equates a medium with a size 18, transforming perceptions of body shapes and simplifying the shopping experience. This system challenges conventional numerical sizing, promoting a focus on fit and inclusivity in fashion.
A key feature of Universal Standard is its Fit Liberty program, which allows customers to exchange items for a different size up to a year after purchase, accommodating body changes and fostering body positivity. The brand has gained a loyal following for its quality denim, functional workwear, and versatile basics, demonstrating that plus-size clothing can be both fashionable and enduring while empowering customers to create a stylish, sustainable wardrobe.
2. Eloquii
Eloquii is a premier plus-size fashion brand catering exclusively to sizes 14 and above, providing trendy clothing that meets the contemporary needs of plus-size individuals. Renowned for its stylish work attire, the brand offers chic blazers, tailored trousers, and elegant dresses, making transitioning from office to evening events easy.
Eloquii is also celebrated for its statement pieces that exude confidence and personality, featuring vibrant prints, bold colors, and unique silhouettes. The brand’s inclusivity extends to bridal wear, ensuring plus-size individuals can find fashionable wedding attire for their special day. By consistently updating its collections to reflect current trends, Eloquii empowers customers to express their individuality and feel beautiful in their clothing.
3. Reformation
Reformation has established itself as a leader in sustainable fashion by offering a diverse range of extended sizes that appeal to eco-conscious consumers. Known for its trendy styles—including dresses, pants, and skirts—the brand emphasizes environmental responsibility by using sustainable materials and ethical manufacturing processes, making it an ideal choice for mindful fashion enthusiasts.
Every piece from Reformation is crafted with a focus on quality and style, ensuring durability alongside modern aesthetics. With contemporary silhouettes and on-trend designs suitable for various occasions, Reformation proves that sustainability doesn’t mean compromising style, making chic, environmentally friendly fashion accessible for all body types.
4. Good American
Good American, co-founded by Khloe Kardashian, has quickly become known for its size-inclusive denim collection, emphasizing fit and comfort for various body types. With an impressive size range from 00 to 32, the brand caters to individuals often overlooked by traditional denim lines, making inclusivity a core part of its identity.
Beyond jeans, Good American offers a versatile assortment of casual, lounge, and activewear, providing stylish options for everyday occasions. By blending trendy designs with practical comfort, the brand appeals to plus-size individuals seeking fashionable yet functional clothing. Good American also promotes body positivity through its marketing, celebrating diversity and encouraging everyone to embrace their unique shapes, reinforcing the idea that fashion should empower self-confidence and individuality.
5. SKIMS
Founded by Kim Kardashian, SKIMS has quickly become a leader in inclusive shapewear and loungewear, focusing on high-quality basics that cater to diverse body shapes and sizes. The brand emphasizes comfort and style, offering a wide range of products, from essential T-shirts to chic loungewear sets, ensuring fashionable options for everyday wear.
SKIMS is renowned for its innovative use of high-quality fabrics and thoughtful designs that enhance and flatter the figure. The shapewear line is crafted for support and comfort, helping individuals feel confident in their skin. Through inclusive marketing campaigns featuring models of all sizes, SKIMS promotes body positivity and self-acceptance, fostering a supportive community for those who may have felt excluded from traditional fashion narratives. By championing inclusivity, SKIMS reinforces that fashion should celebrate all body types.
6. Torrid
Torrid is a prominent name in plus-size fashion, offering a wide array of clothing from casual to formal attire. Initially rooted in edgy, alternative styles, the brand has evolved to cater to diverse fashion preferences, making it a favorite among plus-size shoppers who want to showcase their individuality.
The brand excels at creating trendy and youthful pieces explicitly designed for curvier figures, ensuring each garment is stylish and comfortable. From jeans and cocktail dresses to lingerie, Torrid prioritizes fit and flair. Known for exclusive collaborations with pop culture icons, the brand frequently releases limited-edition collections that resonate with its younger audience. Torrid’s commitment to representation shines through in its marketing and annual model search, celebrating real women from the community and fostering confidence among plus-size shoppers in clothing that embraces their bodies.
7. ASOS Curve
ASOS Curve is the plus-size branch of the popular UK retailer ASOS, renowned for its trendy and affordable fashion. This line offers a broad selection of clothing, from casual wear to formal dresses, all thoughtfully designed for plus-size consumers. It’s trendy among younger shoppers because it delivers bold, fashion-forward styles that enable plus-size women to explore diverse looks without sacrificing style.
Celebrated for making runway-inspired fashion accessible, ASOS Curve provides an eclectic mix of minimalist basics and statement pieces, allowing individuals to create a versatile wardrobe. The brand frequently refreshes its collections to keep up with the latest trends, ensuring that plus-size shoppers can stay fashionable. ASOS Curve also emphasizes inclusivity through its marketing campaigns, featuring diverse models and promoting body positivity. It solidifies its status as a go-to destination for stylish, affordable, and size-inclusive fashion.
8. Lane Bryant
Lane Bryant, founded in 1904, is a pioneer in plus-size fashion, known for providing stylish and well-fitting clothing for curvier women. With a mission to empower women through fashion, the brand offers a wide range of apparel, from casual to formal dresses and intimate apparel, all designed to enhance confidence and beauty. Lane Bryant continually evolves its collections to align with current fashion trends while prioritizing fit and comfort.
Renowned for its extensive selection of bras and underwear tailored for plus-size women, Lane Bryant excels in professional and everyday essentials that blend practicality with style. The brand’s marketing campaigns promote body positivity and diversity, featuring models of various sizes and shapes while actively engaging with its community through events and social media. With over a century of experience, Lane Bryant remains a trusted and beloved name in the plus-size fashion industry.
9. Dia & Co
Dia & Co is a unique fashion brand that provides personalized shopping experiences for plus-size women. Founded by Nadia Boujarwah and Lydia Gilbert, the brand offers a subscription-based styling service that curates fashion boxes tailored to individual preferences, helping women find styles that fit their body type and taste. This approach eliminates the frustration often associated with shopping for plus-size fashion, creating a more enjoyable and stress-free experience.
Known for its diverse clothing range, including casual wear, workwear, and occasion pieces, Dia & Co collaborates with top brands to offer exclusive designs in extended sizes. The brand’s commitment to body positivity and self-acceptance is evident in its inclusive approach to fashion, allowing women to embrace their unique bodies while looking and feeling their best. With a focus on personalization and inclusivity, Dia & Co has become a favorite among plus-size shoppers.
10. Girlfriend Collective
Girlfriend Collective has established itself as a leader in sustainable, eco-conscious activewear, offering inclusive sizes for women. The brand is dedicated to creating high-quality, ethically produced clothing using recycled materials, providing a range of options from leggings to sports bras. With a strong emphasis on comfort and durability, Girlfriend Collective caters to various body types, making it a go-to choice for plus-size women seeking stylish and functional activewear.
The brand’s commitment to sustainability and transparency is evident in its detailed production information, allowing customers to understand its eco-friendly practices. Additionally, Girlfriend Collective promotes inclusivity in its marketing by featuring diverse models of different shapes and sizes. This approach resonates with consumers who value body positivity and environmental responsibility, redefining the concept of feeling good in fashion.
11. Savage X Fenty
Founded by global icon Rihanna, Savage X Fenty has transformed the lingerie industry with various sizes and styles. The brand’s mission is to provide sexy, comfortable lingerie for all women, regardless of size or shape, featuring diverse offerings from lacy bralettes to bold statement pieces designed to empower and boost confidence.
A key strength of Savage X Fenty lies in its commitment to inclusivity, showcasing models of all sizes, ethnicities, and backgrounds in its marketing campaigns. The brand’s annual fashion show highlights a wide array of body types, challenging traditional beauty standards in fashion. With a focus on stylish and comfortable designs, Savage X Fenty ensures every woman can find lingerie that makes her feel both sexy and at ease, positioning itself as a game-changer in promoting body positivity and self-love.
12. Premme
Co-founded by plus-size influencers Gabi Gregg and Nicolette Mason, Premme is a brand created by plus-size women for plus-size women. It offers bold, fashion-forward pieces that empower curvier women to explore high-fashion trends typically reserved for smaller sizes. With a mission to provide stylish, cutting-edge designs, Premme stands out in the plus-size fashion space.
The brand is celebrated for its trend-driven offerings, including structured blazers, statement dresses, and jumpsuits. Its fearless approach to fashion encourages plus-size women to embrace bold prints, vibrant colors, and innovative silhouettes that celebrate their curves. As an advocate for body positivity and size inclusivity, Premme challenges traditional beauty standards, empowering its customers to take risks and express their unique style through empowering and stylish clothing.
Tips for Styling Plus-Size Outfits
Styling plus-size outfits requires understanding your body shape, style, and trends. Here are some tips to help you create fashionable looks that flatter your figure:
- Embrace Tailoring: Well-fitted clothing can make a significant difference. Investing in tailoring can elevate your wardrobe, ensuring pieces fit perfectly.
- Mix Textures and Patterns: Don’t avoid bold prints or textures. Mixing patterns and fabrics can create a dynamic look that showcases your personality.
- Layer Strategically: Layering can add dimension to your outfits. Use lightweight cardigans, vests, or blazers to enhance your look without adding bulk.
- Highlight Your Favorite Features: Choose clothing that emphasizes your favorite features, whether your waist, legs, or arms. Belts can accentuate the waist, while A-line dresses can beautifully shape the silhouette.
- Accessorize Wisely: Accessories can transform an outfit. Use statement jewelry, scarves, or hats to add flair. Just be sure to do just what is necessary; balance is essential.
- Invest in Quality Basics: A solid collection of basics is essential for building a versatile wardrobe. Look for quality items that can be mixed and matched to create various outfits.
- Don’t Forget Footwear: The right shoes can complete your look. Invest in comfortable yet stylish footwear, whether chic heels, trendy sneakers, or stylish boots.
Conclusion
Plus-size fashion is evolving, offering more stylish options for every body type. The best plus-size brands offer diverse sizes and styles, including Universal Standard, Eloquii, Reformation, Good American, and SKIMS. Embrace your individuality, try various looks, and invest in clothing that enhances your confidence, building a wardrobe that celebrates your body.
